there has always been air of dignified mystery around diana vreeland. a certain je ne sais quoi of how she turned a simple society magazine into the raison d’etre of the fashion publishing industry.
well now, thanks to her adoring grandson, alexander vreeland, part of her veil has been lifted through the new book diana vreeland memos: the vogue years. the book – a collection of over 250 personal correspondence pieces – is a fashion-fueled journey of creativity, prescience and an unwavering dedication to originality.
perhaps what is more interesting, is that the memos give detailed insight into how a she managed both creatives and the creative process. notes to richard avedon, cecil beaton, cristobal balenciaga, coco chanel illustrate the nuance with which she operated, delicately cajoling these luminaries into producing some of their best, most illuminating work.
her notes share hints of that special sauce, that ideal formula, the one all we aspiring editors, wannabe game-changers, and deprived fashion writers crave to hold in our back pockets. she seemed to understand that perfect balance between sass and entitlement, between inspiration and execution, and through it all getting exactly what she wanted.
some may see it as ennobled coffee table book, though those who look more deeply (and you know, don’t mind following in vreeland’s footsteps) will see it is a guide for greatness.
be frisky, be direct, be original. be diana.