fashion films tend to be banal and self-important. fifteen seconds in you’re yawning and wondering what you are going to eat for dinner tonight (or if you ‘re really in fashion, you’re wondering what you’ll drink for dinner).
however sometimes, something original, delightful and sexy comes along and you realize there are some people /brands doing fashion videos right.
and of course, they are french. (rude)
the kooples. they are one of the premiere hipster boutiques to line parisian streets. they are cool personified. chic brought to life. and have every bit of that french je ne sais quoi that you could wish for and more.
and so do their videos.
instead of having moody models prance through well-hedged gardens or overly stylized actresses awkwardly waltz through sound stages, the kooples took reality and showed us it’s sexy side.
four couples. four videos. all different stages of a relationship. all romantic.
and unbelievably well dressed in an array of kooples clothing.
each couple is chicer and more handsome than the next (which begs the question why i have not received my phone call yet. double rude). the videos are brief and beautiful, telling romance’s story through sly giggles, broad smiles and of course a well-coiffed elegance as only the french can do.
emulate, admire, enjoy.
(click image to view videos)