art versus fashion. fashion versus art. a question of the ages. an argument as old as david and goliath.
ok, well not quite, but as art and fashion become increasingly more democratic, the two titans of aesthetic industry seem to be crossing paths more than ever.
while schaparelli might have started the conversation and designers such as hussein chalayan have kept it going, it is not until the past decade – with exhibits such as mcqueen at the met and a louis vuitton/marc jacobs retrospective at les arts decoratifs in paris – that art has truly given fashion a much-deserved spotlight. thus angling the designer’s cultural perception far more toward artiste than garmento.
however now, a whole new medium comes to light. not from stitches and revolutionary draping, but in the form of the fashion photograph.
case and point? a lecture at this weekend’s annual photo la exhibit in santa monica, lead by vogue’s director of photography, ivan shaw. while 40 galleries from around the country showcased snapshots of time, emotion and experience, a panel of the industry’s foremost imageologists (this may or may not be a made up word) waxed poetic about the changes in fashion photography and the commodification of the editorial image.
according to the panel it is not so much that the fashion photograph of yesteryear didn’t meet the standards – just look at any shot from herb ritts, irving penn or lillian bassman – but rather, it seems as if one day the common man (and by common man i mean the overly wealthy, i-dont-know-where-to-spend-my-money collector) woke up, opened his wife’s vogue (most likely annie leibovitz’s alice in wonderland story – because if you are unmoved by that, you probably don’t have a soul) and decided “hey, this looks neat, i will call it art and spend hundreds of thousands of dollars on it.”
why this notion took so many years for the collecting community to catch on to and the art world to support is beyond me. annie leibovitz, the proverbial moses of the group, has inconspicuously and quite possibly subconsciously, been shepherding this movement since her days of whoopie in a white tub. she might not have said it out loud, but you knew – this is a statement, this is art.
however, the panel gave a more likely and less romanticized reason as to this newfound art-world acceptance – the fashion photographers of today, are not just one-dimensional camera clickers, but aesthetic wunderkinds with a list of never-ending talents – lagerfled, tom ford, hedi slimane, poster boy geniuses of the slasher (i.e. designer/photographer/direct/writer) generation.
that being said, the rise is still a slow one, and while herb ritts and avedon are finally getting their day at getty, the collecting community has only just began to dip their big toes in the editorial pond. just think for the price of $83,000 you can get your own steven meisel’s “a walk in paris” to hang in the foyer. from what i hear that’s a real steal in the art world…